ZED was unisex from day one — not as a marketing angle, but as the starting point.
Why unisex
Clothes built around a single body type or a single gender narrow what's possible. ZED's silhouettes — oversized, fluid, unstructured — are designed to move with different bodies rather than fit one mold.
What that looks like in practice
No "men's" or "women's" line. One collection, worn however it makes sense to whoever's wearing it. A kimono, a pair of baggy pants, a shirt — the same piece reads differently on different people, and that's the point.
Where it comes from
This isn't a trend ZED is following. It's been the brand's position since the first pieces left the studio in 2023, and it stays the reference point as the collections evolve.