Our Story

ZED Collection started in Tunis in May 2023, built on one idea: unisex, minimalist clothing made for movement and freedom.

Origin

Founder Youssef Zaghbib wanted garments that step back and let the person wearing them lead — fluid, oversized cuts, in natural materials like linen. What began as a small, tightly-knit project quickly found its own voice: pieces built with care, made to challenge the usual rules of fashion.

A heritage in motion

Before it was a brand, ZED was a story of transmission. Youssef's grandmother's Singer 1288 sewing machine now sits at the center of the studio — the starting point of a hands-on journey into patternmaking and sewing that he's building piece by piece. This direction is still taking shape: every prototype, every fitting, every adjustment brings ZED closer to a more crafted, more personal way of making clothes.

What stays the same

Three ideas guide every piece: authenticity, sustainability, and a kind of fashion that doesn't draw lines between people. No collections built around gender, body type, or another passing season — just garments made to last and to be worn freely.

What's next

ZED keeps growing, between Tunisia and the world, without losing sight of where it started: simple, honest clothes, made to move.